It’s difficult to gauge the overall impact of smartphones on our lives. But it’s safe to say that they have transformed how we consume media, communicate with each other, and much more.
For example, smartphones enable immediate access to information and instant communication across a variety of platforms. Let’s put this into perspective.
At present, there are approximately 2.7 billion smartphone users around the globe. That number is expected to rise to 2.87 billion by 2020. 62% of smartphone users have also made a purchase through the device (and apps are expected to generate a whopping $188.9 billion by the end of 2020).
With that much money on offer, it’s difficult to ignore. So how have smartphones and mobile apps disrupted and transformed industries? Let’s take a look.
Food and restaurant apps have experienced impressive growth among their core target audience. Usage of food and restaurant apps have also increased by 70% over the years and has become the norm.
If we take the food delivery app, Uber Eats, for example, as much as 15 million people use it every day. Uber Eats’ share of the global delivery market, by transactions, is 29% (at the time of writing this post).
The revenue generated by the food delivery app in 2018 was $1.5 billion, and gross bookings were $7.9 billion. Research suggests that 20% of consumers based in the U.S. would use food delivery apps at least once a week. Another 48% also stated that they enjoyed using food delivery apps and services.
Beyond delivery services, food and beverage apps also enable advance bookings, ratings and reviews, and exclusive discounts. All this has transformed the industry and changed the way people eat out or order in.
I mean, think about it. For example, when was the last time you ordered food or ate at a restaurant without reading the reviews? I can’t even remember the last time I approached any establishment without reading what other people had to say about it!
Restaurants are also increasingly building their own apps. This approach helps them take complete control over the whole process and allows for seamless integration. If we take Starbucks, for example, users can easily order and pay for their drinks right from the app.
This also allows them to earn loyalty points by only making purchases via the app and reduces the need to have a lot of staff at each location. It’s also a great solution that helps minimize customer churn and boosts retention (so developing an app for your restaurant can be a game changer).
The music industry was disrupted and flipped upside down when the first iPhone came out more than a decade ago. Today, we can download or stream new songs, purchase tickets to gigs, and even broadcast live footage from the show.
This has made music and all related experiences more accessible. But it also spelled the end of traditional brick and mortar record stores.
We can also easily find out about songs with apps like Shazam and stream for free on YouTube or Spotify. Whenever you stream, you don’t even have to worry about running out of space on your phone.
These services also take away the control record company executives had over the industry and put the power back to the people. This means that independent artists can get more exposure and attract a larger audience, spread across the planet.
However, having your music streaming on these popular apps won’t lead to a big payday. Instead, musicians have to hope that their popularity on streaming services translates into more live shows (where the real money is made).
When we think about mobile apps, wine isn’t probably the first thing that comes to mind. But smartphones are having a massive impact on the industry.
Today, wine is more accessible. We can instantly learn about different wines, pull up maps of distant regions, rate, and review them. Smartphones and mobile apps play a critical role in this whole process. In fact, it plays a key role in how we interact with what’s in our wine glass.
Augmented Reality (AR) labels also help deliver highly immersive customer experiences. For example, the Australian wine brand, 19 Crimes, recently deployed AR features in its labels.
So when you scan the label with the 19 Crimes app, you’ll be able to see various historical convicts exiled to Australia for at least one of 19 crimes that demanded such a punishment. When you hover over the image, you’ll be able to see a portrait of the convict and their story.
This wildly successful campaign has had over 153 million views to date. However, the 19 Crimes app isn’t alone. The global wine producer and distributor of 19 Crimes also promote other brands with their innovative interactive labels. These can be accessed via the Living Wine Labels app.
Apps can also help consumers detect counterfeit bottles. It’s now more important than ever as the old technique of holograms on labels are less reliable. High tech labels, on the other hand, are more like a fingerprint.
This can be achieved by simply scanning a QR code. While QR codes didn’t grow to be as popular as once expected, they still have a role to play in the fight against fraud.
In recent years, enterprise apps have become increasingly popular. This is because these internal apps can be leveraged to boost productivity, optimize business process efficiencies, and improve overall operations with the help of big data and analytics.
This is why as much as 77% of businesses find enterprise apps to be highly useful. In fact, research suggests that the enterprise app market could be worth approximately $430 billion by 2021.
At present, internal enterprise apps serve industries such as customer service, healthcare, hospitality, insurance, maritime, manufacturing, transport and logistics, and retail.
As mobile app development evolves, we can expect it to be further entwined with our daily personal and professional lives. In fact, the rise of the Internet of Things demands it.
What else would you add to this list? Share your thoughts in the Comments section below or reach to one of our experts to talk about your app.