Why tech teams are the key drivers of business strategy

The days of calling on an IT consultant to help optimize processes within the organization are over.

Now, IT consultants and the tech teams behind them have moved up the food chain into a position of great power. Due to the shortage of IT workers in recent years and the explosion of online business, it’s now essential that you onboard top tech talent to thrive in the market.

Digital transformation has swept across many industries, driving companies that proved unwilling to change like Blockbuster and Kodak out of business. To prevent such a fate from befalling your organization, you have to act now and embrace the trend towards tech-driven innovation in business.

Technology teams are the lifeblood of many thriving organizations, and to ignore or underestimate what they can do for your business would be naive.

To give you an idea of some of the key reasons to invest in strong tech talent for your business, we’ll go over the main benefits and tech-driven improvements they can bring to the table.

Enhanced Communication 

You’ve heard it a million times before, but communication is vital in business.

Whereas in times gone by, it would look like phone calls, correspondence, and long face-to-face meetings, the modern workplace has digitized communication greatly.

This is partly due to necessity as remote workers aren’t easily accessible, but also because, in a lot of cases, it’s more convenient. We all spend a lot of time looking at our phones and computers, so an email, video call, or instant message through an app is likely to get our attention quickly.

The latest innovation in recent years regarding inter-organizational communication has seen many companies take to popular project management tools such as Slack and Zoom for their communication needs.

While many of these programs are designed to be simple to use, having a tech team on hand to help with the employee onboarding process can save a lot of time and minimize miscommunications and misunderstandings.

It may seem like a lot of effort to transfer your company’s communications over to new software, but after the initial learning curve, in most cases, it works well. 

One day soon, virtual reality may become a viable communication tool too, which goes to show how fast tech is advancing in business. If you can’t keep up, you could see a sharp decline in employee retention as workers look elsewhere for flexible work dynamics. 

After being trained in one of the efficient communication software tools mentioned above, it’s likely that a lot of workers won’t want to go back to the more traditional means.

Productivity-based Optimizations

As well as digital innovations in communication, it’s not uncommon these days to see companies turning to various software solutions to boost productivity levels.

SaaS (Software as a Service) business solutions such as Asana, Notion, and many others, are attempting to revolutionize workflow at every level from the individual freelancer all the way up to the large enterprise.

There are even programs that allow for employee time tracking, which equips you with knowledge on what your workers are doing in real-time so you can act accordingly if you notice trends regarding productivity levels.

In the world of remote work, it’s essential to manage employees from a desktop, and leaning on software such as those mentioned is an increasingly common approach to do so.

These tools can streamline the project pipeline and allow teams to collaborate through various means, such as task comments, labels, and more. If the project is being held up somewhere in the pipeline, you can quickly identify why and communicate the problem to other team members.

A recent study carried out by Capterra showed that one of the most cited reasons to use a project management tool is that it allows for better project completion timelines. Being able to quickly gauge the length of a project can free up resources and allow for more effective future planning.

There’s even the option to look into AI writing systems, too, if you’re curious to see how technology can help accelerate the content creation process.

AI Interaction

Though some may not realize it, AI has played an increasingly important role in business in recent years.

As a result, if your company isn’t equipped to interact with it and extract the necessary data, it puts you at a disadvantage.

There’s a lot to be gained from working with AI systems, including the following:

Machine Learning

If you’re not already familiar with it, machine learning is all about processing huge volumes of raw data.

Using a series of algorithms, the AI essentially solves problems through a perpetual learning process, which can help businesses to scale.

In concrete terms, here are three of the top benefits AI machine learning can offer:

•  Less reliance on time-consuming manual data entry

•  Predictions of buyer trends among your customer base

•  Product recommendations for eCommerce stores

CRM Optimization

CRM (Customer Relationship Management), which refers to how you deal with customers, is much more customizable and personable with the use of AI.

There are many great CRM systems out there powered by AI that are data-driven and focused on delivering results for your business.

The most sophisticated CRM systems will give you access to a wealth of customer data, centralizing it in one easy-to-access interface. They can also help you to generate leads and work towards a high conversion rate.

More Robust Security Measures

Every business could benefit from a more robust security system, especially now that things are moving to a digital space that comes with various cyber threats.

One of the best ways to improve security for your business is through the use of AI.

AI will identify malicious activity by trawling through company data, monitor your systems for digital attacks, and provide security analysts with a wealth of information that can help them keep your business safe.

Tech teams are crucial for futureproofing your business and adapting to the changes wrought by digital transformation.

If you don’t want to get left behind, then it’s worth tracking down top tech talent to optimize your business at every level.